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iPhone

Apple CEO John Ternus holds the iPhone Duo during Apple’s “Surprise and Shine” event at the company's corporate headquarters, Apple Park, on September 9, 2026 in Cupertino, California.

John Ternus Opens His Apple Era With the Foldable iPhone Duo

Apple’s new CEO kicks off his tenure with the foldable iPhone Duo. The $1,999 iPhone Duo leads Apple’s fall launch, joined by the iPhone 18 Pro, Apple Watch Series 12 and Ultra 4 and AirPods 5.
By Tim Keary
John Ternus, in a black T-shirt with a conference name badge, walks past a stone wall, smiling and looking off to the right; Tim Cook, in a white polo with his own badge, walks a half-step behind him.

Apple’s New CEO Has One Job: Make Apple Surprising Again

Tim Cook succeeded precisely because he wasn't Steve Jobs. Now John Ternus has to figure out what only he can give Apple—and it probably isn't another season of 'Shrinking.'
By Rich Jaroslovsky
John Ternus at Apple TV's "Ted Lasso" Season 4 Premiere held at Academy Museum of Motion Pictures on July 27, 2026 in Los Angeles, California.

John Ternus Takes Over Apple With His First Big Launch Days Away

John Ternus starts his first day as Apple CEO ahead of the iPhone 18 launch. The 51-year-old hardware veteran inherits Apple at a financial high point but faces questions about the company’s A.I. future.
By Sissi Cao
Photos of Steve Jobs, Steve Wozniak, and Ronald Wayne—the company's founders—at the Apple Museum, June 5, 2018, Prague, Czech Republic.

Apple at 50: the Diverging Paths of Steve Jobs’ Two Co-Founders

By Rachel Curry
A pile of Labubu doll on display.

Apple CEO Tim Cook’s Custom Labubu Sparks Pop Mart Stock Rebound

By Rachel Curry
Man in black shirt waves to crowd, people in green shirts stand behind him

Apple’s iPhones Are Now Made in India—Is Tim Cook’s Tariff Headache Over?

By Alexandra Tremayne-Pengelly
Man with grey hair and glasses wearing blue shirt

Tim Cook Says Tariffs Will Cost Apple at Least $900M in April-June Quarter

By Alexandra Tremayne-Pengelly
Tim Cook giving a speech onstage against a red background.

Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor

By Eve Montie
Apple CEO Tim Cook.

How Will Tim Cook Navigate the 125% Tariff on China-Made iPhones?

By Alexandra Tremayne-Pengelly
Man in blazer speaks into microphone

Apple Co-Founder Steve Wozniak Shares His First Impression of ‘Apple Intelligence’

By Alexandra Tremayne-Pengelly
Man in blue shirt stands on stage against black background

Tim Cook Says Apple Intelligence Is Twice as Popular as Previous iOS Updates

By Alexandra Tremayne-Pengelly
Six separate photos of five men and one women put together in a collage

Tim Cook and His 11 Lieutenants Who Run Apple’s $3.5T Tech Empire

By Alexandra Tremayne-Pengelly
The Apple Intelligence logo

Is Apple Late to the A.I. Party?

By Shreyas Sinha
Tim Cook in India

iPhone 16 Marks a Milestone in Apple’s Supply Chain Shift From China to India

By Shreyas Sinha
Tim Cook

Apple Shows Off A.I.-Infused iPhone 16 Lineup: Everything to Know

By Alexandra Tremayne-Pengelly
Man in glasses and grey shirt holds up iPhone

Tim Cook Is Not Worried About Apple’s Slowing Business in China

By Alexandra Tremayne-Pengelly
Apple CEO Tim Cook Sightings In Chengdu

Apple’s iPhone Sales Plummets in China—But There’s More to the Story

By Shreyas Sinha
Tim Cook

Tim Cook Under Pressure Amid Scrapped Apple Car Project, iPhone’s Fading Appeal

By Francesca Friday
Apple Unveils iPhone 15 And Other New Products

Tim Cook Surprises Apple Fans With His Acting Debut at the iPhone 15 Reveal

By Sissi Cao
Black Apple box showing photo of first-generation iPhone on cover

What’s Up With All the Vintage iPhones Hitting the Auction Block?

By Alexandra Tremayne-Pengelly
Tim Cook in a black suit.

Tim Cook’s India Visit Signals the Country’s Growing Importance to Apple

By Sissi Cao

The Banana Yellow iPhone 14 Is Yet Another Apple Marketing Trick

By Sissi Cao
Apple India

Apple Struggles With High Defect Rates as it Shifts Manufacturing from China to India

By Sissi Cao

Apple Won’t Replace its VP of Industrial Design, a Role Made Famous by Jony Ive

By Olivia Baker
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