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Retail

Designer Carolina Herrera adjusts a garment on a model

At New York Fashion Week, Fashion’s Next Status Symbol Is Proof

Quince’s Dakota Kate Isaacs unpacks how fashion’s traditional relationship between status, price and brand mythology is changing. Isaacs argues that fashion’s next status symbol will be proof: the ability to understand what a product is made of, how it was made, why it costs what it costs and whether the story around it can withstand scrutiny.
By Dakota Kate Isaacs
Lululemon and Canada Goose

Lululemon and Canada Goose Have an American Gen Z Problem

Lululemon and Canada Goose face falling U.S. sales, tougher rivals and younger shoppers increasingly resistant to status brands. The brands that dressed millennials in leggings and parkas now have to persuade Gen Z that familiarity can still feel aspirational.
By Beth Duckett
Models pose with a shopping cart during the Esmara By Heidi Klum Lidl Fashion Presentation at New York Fashion Week #Letswow at ArtBeam on September 7, 2017 in New York City.

Fashion’s Next Front Row Is the A.I. Shopping Interface

As A.I. increasingly mediates product discovery, fashion brands face a new question: who controls the interaction between shopper and storefront? Swap’s Sam Atkinson contends that fashion brands have an opportunity to make digital shopping more bespoke without sacrificing the curation and intelligence they have spent years building.
By Sam Atkinson
Business negotiations at the booths in Hall II, the jewelry section of Pavilion 27 in Milan, Italy on April 14th, 1973.

The Heirlooms of 2080 Are Being Made Today

By Ali Galgano
Lauren Weinberg Headshot 2026

Supergoop! Marketing Chief Lauren Weinberg’s Quest to Get Gen Z Wearing Sunscreen

By Saleah Blancaflor
A miniature shopping cart with boxes piled inside and around its base sit on top of a computer keyboard

This Prime Day, Retailers Make a Bid for the Bots

By Mamoun Benkirane
A wine bottle balances on a person's palm while two wine glasses hang upside down from their fingers

Premium Spirits Meet a More Fragmented Global Economy

By Hamish Campbell
Joanne Crevoiserat wearing a white outfit speaks on stage.

How Tapestry CEO Joanne Crevoiserat Is Making Coach Cool Again

By Sissi Cao
Man in black shirt and sunglasses shields his eyes from the sun

Nike’s Turnaround CEO Elliott Hill Is Slowly Finding His Footing

By Alexandra Tremayne-Pengelly
Cursors hover over shopping baskets

2026: The Year Retail Stops Searching and Starts Thinking

By Sam Atkinson
A woman wearing a floral shirt sitting in a chair.

Abercrombie & Fitch CEO Reveals the Simple Secret of Her Successful Turnaround

By Alexandra Tremayne-Pengelly
(L-R) Jens Grede and Emma Grede attend the NikeSKIMS Launch Event at Nike House of Innovation on September 24, 2025 in New York City.

Meet the Power Couple Behind Kim Kardashian’s $5B Skims

By Rachel Curry
Man in black button up shirt pictured on football field

Nike CEO Elliot Hill’s Turnaround Plan Hits a Roadblock In China

By Alexandra Tremayne-Pengelly
Interior of a brick and mortar Studs location

The End of Commodity Piercing and the Rise of the Experience Economy

By Sonia Rubeck
Man in white shirt stands onstage and speaks into microphone

Lululemon CEO Calvin McDonald Steps Down as Founder Decries Brand’s ‘Loss of Cool’

By Alexandra Tremayne-Pengelly
Shoppers walking into a Macy's store.

How A.I. Is Changing Black Friday Shopping Forever

By Alexandra Tremayne-Pengelly
Man in beige blazer stands outside holding microphone

Affluent Shoppers Lift Walmart in a Challenging Economy

By Alexandra Tremayne-Pengelly
A close-up shot of Walmart CEO Doug McMillon

Walmart CEO Doug McMillon Applies Pandemic Lessons to Navigate Tariff Turmoil

By Alexandra Tremayne-Pengelly
Woman in black blazer sits onstage in chair

Bill Gates’ Youngest Daughter Launches A.I. Startup—and Isn’t Calling Dad for Advice

By Alexandra Tremayne-Pengelly
Interior of an upscale restaurant

From Tables to Touchpoints: Restaurants Are Taking a Page from Retail’s Tech Playbook

By Britney Ziegler
Man in red long sleeve shirt stands on dark stage

Longtime Target CEO Brian Cornell Steps Down Amid Tariff Woes and DEI Boycotts

By Alexandra Tremayne-Pengelly
Image of four blue Pepsi cans standing in a row

PepsiCo Focuses on Healthier Snacks Amid Trump-Era Policy Changes

By Alexandra Tremayne-Pengelly
Collage featuring Louise Ulukaya, founder of Mon Coeur, alongside children wearing the brand’s sustainable clothing. The images include scenes of play, ocean-themed prints, and moments of family life, reflecting Mon Coeur’s eco-conscious, joyful aesthetic.

Louise Ulukaya Looked at the Garment Industry and Said: ‘Non’

By Merin Curotto
A collage of designer Jessica Kayll in her studio and on location, surrounded by floral sketches, hand-painted silk garments, mood boards, and models wearing her signature robes. The images reflect her artistic process, from painting tulips to pinning fabric swatches, alongside glimpses of her Met Gala look and coastal campaign shoot.

Jessica Kayll’s Cult of Silk

By Merin Curotto
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