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marketing

The Honey Deuce, a US Open specialty drink, are seen on Day Six of the 2026 U.S. Open.

Honey Deuce and the Making of a U.S. Open Tradition

Grey Goose’s Aleco Azqueta explores what separates a successful event sponsorship from a brand becoming part of an event’s rituals and cultural memory. Azqueta examines how the Honey Deuce’s distinctive identity, consistency and fan participation transformed a cocktail into a tradition.
By Aleco Azqueta

How Brooks Nader’s Wimbledon-Season Wardrobe Malfunction Became the Blueprint for Modern PR

When Brooks Nader's courtside period mishap went viral, most brands would have waited out the news cycle. ABMC didn't. Within days, Nader was on a red carpet for U by Kotex, transforming an embarrassing moment into $12 million in earned media. With Wimbledon underway, the campaign is a case study in how the establishment of modern marketing now runs on hours, not quarters, and why the brands willing to move fastest are the ones that get remembered.
By Alison Brod
McDonald's President and CEO Chris Kempczinski in a black suit.

Chris Kempczinski’s Viral Burger Bite Shows the Limits of CEO Authenticity

A viral Big Arch Burger clip puts McDonald’s CEO Chris Kempczinski at the center of a debate over whether corporate leaders should perform authenticity on social media.
By Rachel Curry
People walking across a crosswalk

The Global Branding Trap CEOs Keep Falling Into

By Geoff Cook
A pile of red cards with white hearts, representing social media likes

The Cost of Automating Authenticity: A.I.’s Limits in Social Media

By Jon-Stephen Stansel
A perfume bottle with a teal bow against a black background

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

By Alex Wiltschko
A cup of prepared matcha on a marble table with a plate of matcha powder and a whisk

The Matcha Market’s Identity Crisis: What Western Brands Are Getting Wrong

By Shizu Okusa
Red and white hearts found on social media platforms

Getting People Talking: Why Social First Brands Win in the Attention Economy

By Tom Miner
Woman with short hair in blue sweater stands onstage

Reddit, a Treasure Trove for A.I. Companies, Launches Its Own A.I. Tools

By Alexandra Tremayne-Pengelly
Illustration of a traveler with a red umbrella and yellow suitcase walking toward an open door, casting a shadow in the shape of an airplane on a beige background.

How Airports Became the New Stage for Cultural Storytelling

By Karen Mazurkewich
Starbucks pumpkin spice latte

How Starbucks’ Pumpkin Spice Latte Became a Cultural Phenomenon

By Colette Holcomb
Google Chrome

What Google’s Chrome Cookie Decision Means to Advertisers

By Victor Dey

A Nationwide Union Campaign at Starbucks Is Testing the Employee-Friendly Brand CEO Howard Schultz Built

By Courtney Vinopal

What’s Behind TikTok’s Explosive Growth?

By Alex Kantrowitz

How Moisturizing Became Macho

By Natalia Petrzela
A guest at Milan Fashion Week carrying a Telfar bag

Telfar’s Latest Handbags are a Mystery, but Shoppers are Lining Up Anyway

By Helen Holmes

PR Rising Stars 2022

By Michael Kaminer and The Editors

The Best PR Firms in America 2022

By Michael Kaminer and The Editors

Basquiat Bags and Accessories Released by Coach Have Launched a Heated Debate

By Helen Holmes
Creating over 180 movie websites per month all around the world, Powster is driving the future of movie marketing.

Ultimate Christmas Cinema: How One Company Is Getting You Inside ‘Star Wars’ & Other Films

By John A. Tures
The company of 'Gettin' the Band Back Together.'

Here’s How Broadway Marketers Use Deceptive Tactics to Make Their Shows Look Better

By John Bonazzo

Netflix’s Bid for a Billboard Company Makes No Economic Sense

By John Bonazzo
The Olympic rings near the venue for the Opening and Closing ceremonies ahead of the 2018 Winter Olympic Games in South Korea.

Here’s Why Smart Advertisers Go for the Olympics—Not the Super Bowl

By Jeri Smith
Does the problem you're trying to solve generate an emotional response?

5 Questions to Ask Before Launching a Product Into Market

By Rajeev Behera
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